# #968cd4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#968cd4`
- RGB: rgb(150, 140, 212)
- HSL: hsl(248, 46%, 69%)
- OKLCH: oklch(0.677 0.105 289.6)
- Relative luminance: 0.2999
- Nearest named color: Petrified Purple (#9c87c1, Δ 2.887) — https://brandsweets.com/colors/petrified-purple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/968cd4

## Tints & shades

- Tints (toward white): #a097d8, #aaa2dd, #b4ade1, #beb8e5, #c8c3e9, #cfcbec, #d9d6f0, #e4e1f4, #eeecf8, #f8f8fc
- Shades (toward black): #8175cc, #695bc2, #5445ba, #493ba0, #3f338a, #332970, #292159, #1d173f, #130f29, #07060f

## Harmonies

- Complementary: #cbd48c
- Analogous: #8ca6d4, #ba8cd4
- Triadic: #d4958c, #8cd495
- Split-complementary: #d4ba8c, #a6d48c
- Tetradic: #d48ca6, #cbd48c, #8cd4ba

## Colors that go with #968cd4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #968cd4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #968cd4 in 5 real palettes, including Blueprint and Ahrefs's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #968cd4: 5 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Telegram (https://brandsweets.com/colors/brands/telegram-org), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #968cd4: 5 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including First Snow and Plaid's brand system put Midnight Blue beside #968cd4, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #968cd4: 5 real palettes, including First Snow and Crypto.com's brand system, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Ink Wash (https://brandsweets.com/palettes/dark#ink-wash). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #968cd4 in 4 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue
- **Dark Goldenrod** #b8860b [harmony: complementary] — Dark Goldenrod sits directly opposite #968cd4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7366c7 (4.71:1); AA: background → #2e2e2e (4.53:1); AAA: text → #5445ba (7.15:1)
- On black (#000000): 7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #998fd6 (7.25:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/968cd4-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#968cd4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.