# #968c2c

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#968c2c`
- RGB: rgb(150, 140, 44)
- HSL: hsl(54, 55%, 38%)
- OKLCH: oklch(0.631 0.115 103.3)
- Relative luminance: 0.2542
- Nearest named color: Captain Kirk (#9b870c, Δ 1.708) — https://brandsweets.com/colors/captain-kirk
- Moods: warm
- Page: https://brandsweets.com/colors/968c2c

## Tints & shades

- Tints (toward white): #aea232, #c6b839, #cdc051, #d3c969, #dad181, #e1da98, #e8e2b0, #efebc8, #f6f4df, #fdfcf7
- Shades (toward black): #8a8128, #7b7224, #6f6720, #5f581c, #534d18, #474215, #373310, #2b280d, #1c1a08, #100f05

## Harmonies

- Complementary: #2c3696
- Analogous: #96562c, #6c962c
- Triadic: #2c968c, #8c2c96
- Split-complementary: #2c6c96, #562c96
- Tetradic: #2c9656, #2c3696, #962c6c

## Colors that go with #968c2c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #968c2c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: split] — Dodger Blue is a split-complement of #968c2c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Opensea (https://brandsweets.com/colors/brands/opensea-io), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/dodgerblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Bramble put Champagne beside #968c2c, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #968c2c in 6 real palettes, including Cider and Clay & Linen, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #968c2c: 7 real palettes, including Guinness's brand system and Dusk, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #968c2c in 5 real palettes, including Rolex's brand system and Darkroom, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #968c2c: 5 real palettes, including Cider and Homestead, as the lead colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/saddlebrown
- **Slate Gray** #708090 [pool] — 6 real palettes, including Atelier and Greige put Slate Gray beside #968c2c, as the supporting colour. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Greige (https://brandsweets.com/palettes/neutral#greige), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7e7625 (4.66:1); AA: background → #212121 (4.67:1); AAA: text → #5f581c (7.24:1)
- On black (#000000): 6.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a2972f (7:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/968c2c-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#968c2c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.