# #968969

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#968969`
- RGB: rgb(150, 137, 105)
- HSL: hsl(43, 18%, 50%)
- OKLCH: oklch(0.633 0.048 88.5)
- Relative luminance: 0.254
- Nearest named color: Antique (#8b846d, Δ 2.449) — https://brandsweets.com/colors/antique
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/968969

## Tints & shades

- Tints (toward white): #a19578, #aba187, #b4aa93, #beb6a2, #c9c2b1, #d3cec0, #ded9cf, #e6e3db, #f0efea, #fbfaf9
- Shades (toward black): #877c5e, #7b7156, #6c634b, #605843, #514a38, #423c2e, #363126, #27241b, #1b1913, #0c0b08

## Harmonies

- Complementary: #697696
- Analogous: #967269, #8d9669
- Triadic: #699689, #896996
- Split-complementary: #698d96, #726996
- Tetradic: #699672, #697696, #96698d

## Colors that go with #968969

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #968969: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Graphite Mono put Blush Pink beside #968969, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Darkroom put Champagne beside #968969, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #968969 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #968969: 9 real palettes, including Guinness's brand system and Dusk, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #968969: 5 real palettes, including Studio Grey and Notion's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Notion (https://brandsweets.com/colors/brands/notion), Spline (https://brandsweets.com/colors/brands/spline-design), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #968969 in 5 real palettes, including Noir Beauty and Ledger Dark, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Harvest (https://brandsweets.com/palettes/warm#harvest), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #968969 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7e7358 (4.69:1); AA: background → #212121 (4.66:1); AAA: text → #605843 (7.06:1)
- On black (#000000): 6.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a19578 (7.09:1)

## Curated palettes containing it

- **Greige** (neutral, muted, elegant, calm) — #7d746b, #b7aea3, #9c8f6a, #f6f3ee, #2b2723 — Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing. — tool: https://brandsweets.com/palettes/new/7d746b-b7aea3-9c8f6a-f6f3ee-2b2723 — collection: https://brandsweets.com/palettes/neutral

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/968969-c4bd9c-62b2cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#968969" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.