# #968808

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#968808`
- RGB: rgb(150, 136, 8)
- HSL: hsl(54, 90%, 31%)
- OKLCH: oklch(0.62 0.128 102)
- Relative luminance: 0.2411
- Nearest named color: Captain Kirk (#9b870c, Δ 0.865) — https://brandsweets.com/colors/captain-kirk
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/968808

## Tints & shades

- Tints (toward white): #b8a70a, #d5c10b, #f3dc12, #f4e134, #f6e655, #f8ea72, #f9ef94, #fbf4b6, #fdf9d3, #fefef5
- Shades (toward black): #887b07, #7e7207, #6f6506, #615805, #574f05, #494204, #3a3503, #2c2702, #221f02, #131201

## Harmonies

- Complementary: #081696
- Analogous: #964108, #5d9608
- Triadic: #089688, #880896
- Split-complementary: #085d96, #410896
- Tetradic: #089641, #081696, #96085d

## Colors that go with #968808

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #968808: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: split] — Dodger Blue is a split-complement of #968808: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Opensea (https://brandsweets.com/colors/brands/opensea-io), Notion (https://brandsweets.com/colors/brands/notion), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com). — https://brandsweets.com/colors/dodgerblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Bramble and Coffee Bar put Champagne beside #968808, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #968808 in 4 real palettes, including Cider and Clay & Linen, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #968808: 7 real palettes, including Guinness's brand system and Dusk, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Dyson (https://brandsweets.com/colors/brands/dyson-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #968808 in 5 real palettes, including Rolex's brand system and Bookshop, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #968808: 5 real palettes, including Cider and Bookshop, as the lead colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/saddlebrown
- **Slate Gray** #708090 [pool] — 6 real palettes, including Atelier and Greige put Slate Gray beside #968808, as the supporting colour. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Greige (https://brandsweets.com/palettes/neutral#greige), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.61:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #837607 (4.61:1); AA: background → #1f1f1f (4.57:1); AAA: text → #615805 (7.23:1)
- On black (#000000): 5.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa9a09 (7.34:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/968808-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#968808" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.