# #968327

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#968327`
- RGB: rgb(150, 131, 39)
- HSL: hsl(50, 59%, 37%)
- OKLCH: oklch(0.61 0.111 97.1)
- Relative luminance: 0.2286
- Nearest named color: Captain Kirk (#9b870c, Δ 2.001) — https://brandsweets.com/colors/captain-kirk
- Moods: warm
- Page: https://brandsweets.com/colors/968327

## Tints & shades

- Tints (toward white): #ae992d, #c7ae33, #d0b949, #d6c361, #decd7d, #e4d796, #eae0ae, #f0e9c6, #f7f3df, #fdfcf7
- Shades (toward black): #8a7924, #7a6b1f, #6d601c, #615519, #554b16, #453c12, #39320f, #2d270c, #1c1907, #100e04

## Harmonies

- Complementary: #273996
- Analogous: #964c27, #719627
- Triadic: #279683, #832796
- Split-complementary: #277196, #4c2796
- Tetradic: #27964c, #273996, #962771

## Colors that go with #968327

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #968327: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Bramble and Woodsmoke put Champagne beside #968327, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Denim** #1560bd [pool] — Designers have shipped Denim with #968327: 7 real palettes, including Dusk and Guinness's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Guinness (https://brandsweets.com/colors/brands/guinness-com), Dyson (https://brandsweets.com/colors/brands/dyson-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #968327: 4 real palettes, including Spline's brand system and Notion's brand system, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Notion (https://brandsweets.com/colors/brands/notion), Opensea (https://brandsweets.com/colors/brands/opensea-io), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #968327 in 5 real palettes, including Rolex's brand system and Bookshop, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/hunter-green
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #968327: 5 real palettes, including Cider and Bookshop, as the lead colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Bakery (https://brandsweets.com/palettes/warm#bakery), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #968327: 4 real palettes, including Riverbed and Forest Floor, as the supporting colour. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/sage-green
- **Medium Slate Blue** #7b68ee [harmony: complementary] — Medium Slate Blue sits directly opposite #968327 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.77:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #867523 (4.58:1); AA: background → #1c1c1c (4.52:1); AAA: text → #65591a (7.01:1)
- On black (#000000): 5.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa952c (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/968327-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#968327" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.