# #9681bb

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9681bb`
- RGB: rgb(150, 129, 187)
- HSL: hsl(262, 30%, 62%)
- OKLCH: oklch(0.644 0.088 300.6)
- Relative luminance: 0.2577
- Nearest named color: Magic Carpet (#9488be, Δ 1.79) — https://brandsweets.com/colors/magic-carpet
- Moods: cool, muted
- Page: https://brandsweets.com/colors/9681bb

## Tints & shades

- Tints (toward white): #a18ec2, #aa98c8, #b5a5cf, #bdafd4, #c8bddb, #d3cae2, #dbd4e8, #e6e1ef, #eeebf4, #f9f8fb
- Shades (toward black): #866db0, #7559a6, #6a5095, #5b4681, #4d3b6d, #3f305a, #312546, #261d35, #171221, #09070d

## Harmonies

- Complementary: #a6bb81
- Analogous: #8189bb, #b381bb
- Triadic: #bb9681, #81bb96
- Split-complementary: #bbb381, #89bb81
- Tetradic: #bb8189, #a6bb81, #81bbb3

## Colors that go with #9681bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9681bb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9681bb: 4 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Campus (https://brandsweets.com/palettes/friendly#campus), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #9681bb, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), Marvel (https://brandsweets.com/colors/brands/marvel-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #9681bb: 4 real palettes, including Ink Wash and First Snow, as the lead colour. Seen in: Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #9681bb in 11 real palettes, including Dusk and Retool's brand system, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Retool (https://brandsweets.com/colors/brands/retool-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Still Water (https://brandsweets.com/palettes/cool#still-water). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #9681bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #9681bb in 3 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #9681bb, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.41:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #836aaf (4.52:1); AA: background → #242424 (4.55:1); AAA: text → #634b8b (7.22:1)
- On black (#000000): 6.15:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a18ec2 (7.16:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9681bb-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9681bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.