# #967985

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#967985`
- RGB: rgb(150, 121, 133)
- HSL: hsl(335, 12%, 53%)
- OKLCH: oklch(0.607 0.04 351.6)
- Relative luminance: 0.2185
- Nearest named color: Amorous (#967d96, Δ 2.474) — https://brandsweets.com/colors/amorous
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/967985

## Tints & shades

- Tints (toward white): #a18792, #aa929c, #b5a1a9, #beacb4, #c9bac1, #d2c6cb, #ddd4d8, #e6e0e2, #f2eeef, #fbf9fa
- Shades (toward black): #896c78, #7b606b, #6d555f, #5e4a52, #534148, #45363c, #362b2f, #281f23, #1a1416, #0b090a

## Harmonies

- Complementary: #79968a
- Analogous: #967993, #967b79
- Triadic: #859679, #798596
- Split-complementary: #79967b, #799396
- Tetradic: #939679, #79968a, #7b7996

## Colors that go with #967985

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #967985: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Graphite Mono and Estate put Blush Pink beside #967985, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #967985, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #967985: 5 real palettes, including Atelier and Clay & Linen, as the accent. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #967985 in 4 real palettes, including Noir Beauty and Ledger Dark, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Harvest (https://brandsweets.com/palettes/warm#harvest), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Peru** #cd853f [pool] — 6 real palettes, including Kiln and Coffee Bar put Peru beside #967985, as the lead colour. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/peru
- **Rust** #b7410e [pool] — Rust shows up next to #967985 in 4 real palettes, including Noir Beauty and Gallery, as the accent. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Gallery (https://brandsweets.com/palettes/editorial#gallery), Semrush (https://brandsweets.com/colors/brands/semrush-com), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Cadet Blue** #5f9ea0 [harmony: complementary] — Cadet Blue sits directly opposite #967985 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.91:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8c6e7a (4.54:1); AA: background → #171717 (4.58:1); AAA: text → #67515a (7.24:1)
- On black (#000000): 5.37:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a7909a (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/967985-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#967985" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.