# #965dac

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#965dac`
- RGB: rgb(150, 93, 172)
- HSL: hsl(283, 32%, 52%)
- OKLCH: oklch(0.572 0.132 316)
- Relative luminance: 0.1729
- Nearest named color: Lusty Lavender (#8d5eb7, Δ 2.318) — https://brandsweets.com/colors/lusty-lavender
- Moods: cool, muted
- Page: https://brandsweets.com/colors/965dac

## Tints & shades

- Tints (toward white): #a16eb4, #a97cbb, #b48dc4, #bd9acb, #c8abd4, #d3bcdc, #dcc9e3, #e7daec, #f0e7f3, #fbf8fc
- Shades (toward black): #88519e, #7a498d, #6e4280, #60396f, #51315e, #43284d, #341f3d, #29182f, #1a101e, #0c070d

## Harmonies

- Complementary: #74ac5d
- Analogous: #6e5dac, #ac5d9b
- Triadic: #ac965d, #5dac96
- Split-complementary: #9bac5d, #5dac6e
- Tetradic: #ac6e5d, #74ac5d, #5d9bac

## Colors that go with #965dac

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #965dac on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #965dac: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #965dac: 4 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #965dac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #965dac, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #965dac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #965dac in two real palettes: Klarna US's brand system and ClickUp's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #965dac: two real palettes: Dusk Gradient and Clinic, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #744587 (7.13:1)
- On black (#000000): 4.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9861ae (4.66:1); AA: background → #fafafa (4.51:1); AAA: text → #b086c1 (7.03:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/965dac-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#965dac" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.