# #964f74

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#964f74`
- RGB: rgb(150, 79, 116)
- HSL: hsl(329, 31%, 45%)
- OKLCH: oklch(0.525 0.105 348.8)
- Relative luminance: 0.1334
- Nearest named color: Grape Kiss (#82476f, Δ 4.529) — https://brandsweets.com/colors/grape-kiss
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/964f74

## Tints & shades

- Tints (toward white): #a75881, #b26c90, #ba7d9d, #c38da9, #cea1b8, #d7b2c5, #dfc3d2, #e8d4de, #f3e8ed, #fbf8fa
- Shades (toward black): #89486a, #7c415f, #6e3a55, #61334b, #542c40, #432334, #351c29, #28151f, #1b0e15, #0d070a

## Harmonies

- Complementary: #4f9672
- Analogous: #954f96, #964f50
- Triadic: #74964f, #4f7496
- Split-complementary: #50964f, #4f9695
- Tetradic: #96954f, #4f9672, #4f5096

## Colors that go with #964f74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #964f74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #964f74, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #964f74 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Orange** #ffa500 [pool] — 4 real palettes, including Rippling's brand system and Sunset Boulevard put Orange beside #964f74, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #964f74 in 4 real palettes, including Chase's brand system and Subaru's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #964f74 in 4 real palettes, including Semrush's brand system and Gallery, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Garnet (https://brandsweets.com/palettes/warm#garnet), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #964f74's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #964f74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #824564 (7.04:1)
- On black (#000000): 3.67:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a95b83 (4.51:1); AA: background → #e6e6e6 (4.59:1); AAA: text → #c087a4 (7.24:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/964f74-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#964f74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.