# #964e97

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#964e97`
- RGB: rgb(150, 78, 151)
- HSL: hsl(299, 32%, 45%)
- OKLCH: oklch(0.538 0.136 326.8)
- Relative luminance: 0.1417
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 3.83) — https://brandsweets.com/colors/bermuda-onion
- Moods: cool, muted
- Page: https://brandsweets.com/colors/964e97

## Tints & shades

- Tints (toward white): #a757a8, #b26bb3, #ba7cbb, #c38dc4, #cea1ce, #d6b2d7, #dfc2e0, #e8d3e8, #f3e7f3, #fbf8fc
- Shades (toward black): #89478a, #7c407d, #6e396f, #613262, #532b54, #432343, #351c36, #281528, #1b0e1b, #0d070d

## Harmonies

- Complementary: #4f974e
- Analogous: #724e97, #974e74
- Triadic: #97964e, #4e9796
- Split-complementary: #74974e, #4e9772
- Tetradic: #97724e, #4f974e, #4e7497

## Colors that go with #964e97

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #964e97 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #964e97: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #964e97: 3 real palettes, including Peacock and Linkedin's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #964e97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #964e97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Crimson** #dc143c [pool] — Crimson is paired with #964e97 in two real palettes: Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #964e97, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Rust** #b7410e [pool] — Rust shows up next to #964e97 in two real palettes: Semrush's brand system and Wayfair's brand system, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.48:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7f4280 (7.02:1)
- On black (#000000): 3.83:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a757a8 (4.57:1); AA: background → #ebebeb (4.6:1); AAA: text → #be82bf (7.13:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/964e97-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#964e97" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.