# #964c2c

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#964c2c`
- RGB: rgb(150, 76, 44)
- HSL: hsl(18, 55%, 38%)
- OKLCH: oklch(0.502 0.109 43)
- Relative luminance: 0.1183
- Nearest named color: Ancient Chest (#99522b, Δ 1.696) — https://brandsweets.com/colors/ancient-chest
- Moods: warm
- Page: https://brandsweets.com/colors/964c2c

## Tints & shades

- Tints (toward white): #ae5832, #c66339, #cd7651, #d38969, #da9b81, #e1ae98, #e8c1b0, #efd3c8, #f6e6df, #fdf9f7
- Shades (toward black): #8a4628, #7b3e24, #6f3820, #5f301c, #532a18, #472415, #371c10, #2b160d, #1c0e08, #100805

## Harmonies

- Complementary: #2c7696
- Analogous: #962c41, #96812c
- Triadic: #2c964c, #4c2c96
- Split-complementary: #2c9681, #2c4196
- Tetradic: #41962c, #2c7696, #812c96

## Colors that go with #964c2c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #964c2c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #964c2c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #964c2c. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #964c2c in 5 real palettes, including Olive Grove and BrandSweets's brand system, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Cider (https://brandsweets.com/palettes/warm#cider), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #964c2c: 5 real palettes, including Dyson's brand system and State Farm's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #964c2c in 4 real palettes, including Darkroom and Fireside, as the accent. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Fireside (https://brandsweets.com/palettes/dark#fireside), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #964c2c in 5 real palettes, including Wayfair's brand system and Bose's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Bose (https://brandsweets.com/colors/brands/bose-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #964c2c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.24:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8a4628 (7.03:1)
- On black (#000000): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b65b35 (4.54:1); AA: background → #dbdbdb (4.5:1); AAA: text → #d18361 (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/964c2c-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#964c2c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.