# #964bb9

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#964bb9`
- RGB: rgb(150, 75, 185)
- HSL: hsl(281, 44%, 51%)
- OKLCH: oklch(0.553 0.176 313.6)
- Relative luminance: 0.1502
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 1.788) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/964bb9

## Tints & shades

- Tints (toward white): #a15dc0, #a96cc6, #b47ecd, #bf91d4, #caa3db, #d2b2e1, #ddc4e8, #e7d7ef, #f0e5f5, #fbf8fc
- Shades (toward black): #8842a9, #7c3c9a, #6e3588, #5f2e76, #532867, #442154, #351a42, #261330, #1b0d21, #0c060f

## Harmonies

- Complementary: #6eb94b
- Analogous: #5f4bb9, #b94ba5
- Triadic: #b9964b, #4bb996
- Split-complementary: #a5b94b, #4bb95f
- Tetradic: #b95f4b, #6eb94b, #4ba5b9

## Colors that go with #964bb9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #964bb9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #964bb9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #964bb9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #964bb9 in 3 real palettes, including Gemstone and Marvel's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #964bb9: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #964bb9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #964bb9 in two real palettes: Circuit and Taco Bell's brand system, as the accent. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #964bb9 in two real palettes: Sentry's brand system and Calm's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.25:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7c3c9a (7.07:1)
- On black (#000000): 4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9f5abf (4.69:1); AA: background → #f0f0f0 (4.6:1); AAA: text → #b682ce (7.07:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/964bb9-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#964bb9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.