# #964a8d

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#964a8d`
- RGB: rgb(150, 74, 141)
- HSL: hsl(307, 34%, 44%)
- OKLCH: oklch(0.527 0.133 331.9)
- Relative luminance: 0.133
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 4.138) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/964a8d

## Tints & shades

- Tints (toward white): #a7529e, #b365aa, #bc76b4, #c68bbf, #ce9cc8, #d7add2, #e1c1dd, #e9d3e6, #f3e7f2, #fcf8fb
- Shades (toward black): #894381, #7b3d74, #6d3667, #602f5a, #52284d, #442240, #371b33, #291427, #1b0d1a, #0e070d

## Harmonies

- Complementary: #4a9653
- Analogous: #794a96, #964a67
- Triadic: #8d964a, #4a8d96
- Split-complementary: #67964a, #4a9679
- Tetradic: #96794a, #4a9653, #4a6796

## Colors that go with #964a8d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #964a8d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #964a8d: 3 real palettes, including Peacock and Linkedin's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #964a8d in 3 real palettes, including Superhuman's brand system and Dunkin''s brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #964a8d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #964a8d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #964a8d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #964a8d in two real palettes: Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Light Coral** #f08080 [pool] — Designers have shipped Light Coral with #964a8d: two real palettes: Sentry's brand system and Blush, as the lead colour. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/lightcoral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #82407a (7.09:1)
- On black (#000000): 3.66:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ab54a1 (4.51:1); AA: background → #e6e6e6 (4.6:1); AAA: text → #c181b9 (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/964a8d-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#964a8d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.