# #964a87

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#964a87`
- RGB: rgb(150, 74, 135)
- HSL: hsl(312, 34%, 44%)
- OKLCH: oklch(0.525 0.128 335.2)
- Relative luminance: 0.1313
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 4.086) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/964a87

## Tints & shades

- Tints (toward white): #a75296, #b365a4, #bc76ae, #c68bba, #ce9cc4, #d7adce, #e1c1da, #e9d3e5, #f3e7f1, #fcf8fb
- Shades (toward black): #89437b, #7b3d6f, #6d3662, #602f56, #52284a, #44223d, #371b31, #291425, #1b0d19, #0e070c

## Harmonies

- Complementary: #4a9659
- Analogous: #7f4a96, #964a61
- Triadic: #87964a, #4a8796
- Split-complementary: #61964a, #4a967f
- Tetradic: #967f4a, #4a9659, #4a6196

## Colors that go with #964a87

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #964a87 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #964a87: 3 real palettes, including Peacock and Chase's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Chase (https://brandsweets.com/colors/brands/chase-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #964a87 in 3 real palettes, including Superhuman's brand system and Dunkin''s brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #964a87: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #964a87: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #964a87: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Light Coral** #f08080 [pool] — Designers have shipped Light Coral with #964a87: two real palettes: Blush and Sentry's brand system, as the lead colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightcoral
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #964a87, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #824075 (7.14:1)
- On black (#000000): 3.63:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ad589c (4.65:1); AA: background → #e3e3e3 (4.51:1); AAA: text → #c181b4 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/964a87-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#964a87" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.