# #96407c

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96407c`
- RGB: rgb(150, 64, 124)
- HSL: hsl(318, 40%, 42%)
- OKLCH: oklch(0.506 0.136 340.7)
- Relative luminance: 0.1161
- Nearest named color: Grape Kiss (#82476f, Δ 4.61) — https://brandsweets.com/colors/grape-kiss
- Moods: warm
- Page: https://brandsweets.com/colors/96407c

## Tints & shades

- Tints (toward white): #ab498e, #b7579a, #c06da7, #c87eb2, #d194bf, #daa9cc, #e2bbd6, #ebd1e3, #f3e2ee, #fcf8fb
- Shades (toward black): #883a70, #793465, #6f2f5c, #602950, #522344, #441d38, #36172c, #2b1223, #1d0c18, #0e060c

## Harmonies

- Complementary: #40965a
- Analogous: #854096, #964051
- Triadic: #7c9640, #407c96
- Split-complementary: #519640, #409685
- Tetradic: #968540, #40965a, #405196

## Colors that go with #96407c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #96407c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #96407c: 4 real palettes, including Chase's brand system and Peacock, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #96407c in 4 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96407c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [pool] — Rust shows up next to #96407c in 3 real palettes, including Semrush's brand system and Garnet, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/rust
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #96407c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #96407c, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #96407c in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.32:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8b3c73 (7.02:1)
- On black (#000000): 3.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b45096 (4.53:1); AA: background → #dbdbdb (4.57:1); AAA: text → #c87eb2 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96407c-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96407c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.