# #963fa2

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#963fa2`
- RGB: rgb(150, 63, 162)
- HSL: hsl(293, 44%, 44%)
- OKLCH: oklch(0.524 0.171 322.7)
- Relative luminance: 0.1265
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 4.314) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/963fa2

## Tints & shades

- Tints (toward white): #a746b4, #b35abf, #bb6cc6, #c682ce, #ce95d6, #d6a7dd, #e1bde5, #e9cfec, #f3e5f5, #fcf8fc
- Shades (toward black): #883993, #7b3384, #6d2e76, #5f2867, #522258, #441d49, #37173b, #29112c, #1b0b1d, #0e060f

## Harmonies

- Complementary: #4aa23f
- Analogous: #653fa2, #a23f7c
- Triadic: #a2963f, #3fa296
- Split-complementary: #7ca23f, #3fa265
- Tetradic: #a2653f, #4aa23f, #3f7ca2

## Colors that go with #963fa2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #963fa2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #963fa2: 4 real palettes, including Peacock and Linkedin's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #963fa2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #963fa2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #963fa2 in 3 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #963fa2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Rust** #b7410e [pool] — Rust shows up next to #963fa2 in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust
- **Taupe** #483c32 [pool] — Taupe is paired with #963fa2 in two real palettes: Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #85388f (7.1:1)
- On black (#000000): 3.53:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ae4fba (4.63:1); AA: background → #e0e0e0 (4.51:1); AAA: text → #c47ecd (7.21:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/963fa2-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#963fa2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.