# #96367b

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96367b`
- RGB: rgb(150, 54, 123)
- HSL: hsl(317, 47%, 40%)
- OKLCH: oklch(0.492 0.151 340.4)
- Relative luminance: 0.1055
- Nearest named color: Haunted Purple (#991177, Δ 4.763) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/96367b

## Tints & shades

- Tints (toward white): #ac3e8d, #be4b9e, #c55ea8, #cd74b4, #d58bc0, #dda1cc, #e5b8d8, #eccbe3, #f4e1ef, #fcf8fb
- Shades (toward black): #87316e, #7c2d65, #6d2759, #612350, #521e44, #431837, #38142e, #290f22, #1e0b19, #0f050c

## Harmonies

- Complementary: #369651
- Analogous: #813696, #96364b
- Triadic: #7b9636, #367b96
- Split-complementary: #4b9636, #369681
- Tetradic: #968136, #369651, #364b96

## Colors that go with #96367b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #96367b: 5 real palettes, including Peacock and Chase's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #96367b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96367b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #96367b in 3 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #96367b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #96367b in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #96367b in two real palettes: Wayfair's brand system and Garnet, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #96367b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8e3375 (7.29:1)
- On black (#000000): 3.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bd479b (4.54:1); AA: background → #d4d4d4 (4.55:1); AAA: text → #d07cb8 (7.26:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96367b-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96367b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.