# #9631aa

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9631aa`
- RGB: rgb(150, 49, 170)
- HSL: hsl(290, 55%, 43%)
- OKLCH: oklch(0.513 0.197 320.5)
- Relative luminance: 0.1158
- Nearest named color: Magentle (#aa11aa, Δ 4.641) — https://brandsweets.com/colors/magentle
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9631aa

## Tints & shades

- Tints (toward white): #ab38c2, #b549ca, #be61d1, #c675d7, #d08cde, #d8a0e3, #e2b8ea, #eaccf0, #f4e3f7, #fcf7fd
- Shades (toward black): #882d9a, #7a288a, #6c247b, #5e1f6b, #541c5f, #46174f, #38123f, #2a0e2f, #1c0920, #0e0510

## Harmonies

- Complementary: #45aa31
- Analogous: #5a31aa, #aa3182
- Triadic: #aa9631, #31aa96
- Split-complementary: #82aa31, #31aa5a
- Tetradic: #aa5a31, #45aa31, #3182aa

## Colors that go with #9631aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #9631aa: 4 real palettes, including Peacock and Linkedin's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #9631aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #9631aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9631aa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9631aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #9631aa in two real palettes: Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [pool] — Rust shows up next to #9631aa in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust
- **Taupe** #483c32 [pool] — Taupe is paired with #9631aa in two real palettes: Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.33:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8b2e9e (7.04:1)
- On black (#000000): 3.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b345c9 (4.61:1); AA: background → #dbdbdb (4.57:1); AAA: text → #c879d8 (7.18:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9631aa-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9631aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.