# #962c8d

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#962c8d`
- RGB: rgb(150, 44, 141)
- HSL: hsl(305, 55%, 38%)
- OKLCH: oklch(0.491 0.179 331.6)
- Relative luminance: 0.1021
- Nearest named color: Haunted Purple (#991177, Δ 4.288) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/962c8d

## Tints & shades

- Tints (toward white): #ae32a4, #c639ba, #cd51c2, #d369cb, #da81d3, #e198db, #e8b0e3, #efc8ec, #f6dff4, #fdf7fc
- Shades (toward black): #8a2882, #7b2473, #6f2068, #5f1c59, #53184e, #471543, #371034, #2b0d29, #1c081a, #10050f

## Harmonies

- Complementary: #2c9634
- Analogous: #6a2c96, #962c58
- Triadic: #8d962c, #2c8d96
- Split-complementary: #58962c, #2c966a
- Tetradic: #966a2c, #2c9634, #2c5896

## Colors that go with #962c8d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #962c8d: 5 real palettes, including Peacock and Slack's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #962c8d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #962c8d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #962c8d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #962c8d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Taupe** #483c32 [pool] — Taupe is paired with #962c8d in two real palettes: Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #962c8d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Burgundy** #800020 [pool] — Rare Beauty's brand system puts Burgundy beside #962c8d, as the supporting colour. Seen in: Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #922a8a (7.19:1)
- On black (#000000): 3.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c238b6 (4.54:1); AA: background → #d1d1d1 (4.52:1); AAA: text → #d671cd (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/962c8d-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#962c8d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.