# #962c71

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#962c71`
- RGB: rgb(150, 44, 113)
- HSL: hsl(321, 55%, 38%)
- OKLCH: oklch(0.477 0.159 344.8)
- Relative luminance: 0.0948
- Nearest named color: Haunted Purple (#991177, Δ 3.51) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/962c71

## Tints & shades

- Tints (toward white): #ae3283, #c63995, #cd51a1, #d369ae, #da81bb, #e198c8, #e8b0d4, #efc8e1, #f6dfee, #fdf7fb
- Shades (toward black): #8a2868, #7b245c, #6f2053, #5f1c47, #53183e, #471535, #37102a, #2b0d21, #1c0815, #10050c

## Harmonies

- Complementary: #2c9651
- Analogous: #862c96, #962c3c
- Triadic: #71962c, #2c7196
- Split-complementary: #3c962c, #2c9686
- Tetradic: #96862c, #2c9651, #2c3c96

## Colors that go with #962c71

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #962c71: 5 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #962c71 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #962c71: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #962c71 in 3 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #962c71: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #962c71's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #962c71 in two real palettes: Fireside and Candlelight, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/goldenrod
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #962c71 in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.25:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c73d97 (4.54:1); AA: background → #cccccc (4.52:1); AAA: text → #d775b4 (7.09:1); AAA: background → #fcfcfc (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/962c71-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#962c71" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.