# #962c41

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#962c41`
- RGB: rgb(150, 44, 65)
- HSL: hsl(348, 55%, 38%)
- OKLCH: oklch(0.46 0.141 13.1)
- Relative luminance: 0.0867
- Nearest named color: Blood Oath (#85323c, Δ 3.568) — https://brandsweets.com/colors/blood-oath
- Moods: warm
- Page: https://brandsweets.com/colors/962c41

## Tints & shades

- Tints (toward white): #ae324b, #c63955, #cd516a, #d3697e, #da8192, #e198a7, #e8b0bb, #efc8d0, #f6dfe4, #fdf7f8
- Shades (toward black): #8a283c, #7b2435, #6f2030, #5f1c29, #531824, #47151f, #371018, #2b0d13, #1c080c, #100507

## Harmonies

- Complementary: #2c9681
- Analogous: #962c76, #964c2c
- Triadic: #41962c, #2c4196
- Split-complementary: #2c964c, #2c7696
- Tetradic: #76962c, #2c9681, #4c2c96

## Colors that go with #962c41

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #962c41 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Woodsmoke and Darkroom put Champagne beside #962c41, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #962c41 in 7 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #962c41: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Chase (https://brandsweets.com/colors/brands/chase-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #962c41 in 4 real palettes, including Fireside and Candlelight, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/goldenrod
- **Slate Gray** #708090 [pool] — 4 real palettes, including Typewriter and Newsprint put Slate Gray beside #962c41, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/slategray
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #962c41: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #962c41: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.68:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.73:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c94560 (4.5:1); AA: background → #c7c7c7 (4.54:1); AAA: text → #d8798c (7.03:1); AAA: background → #f5f5f5 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/962c41-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#962c41" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.