# #962bd4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#962bd4`
- RGB: rgb(150, 43, 212)
- HSL: hsl(278, 66%, 50%)
- OKLCH: oklch(0.537 0.24 308.8)
- Relative luminance: 0.1297
- Nearest named color: Dreamscape Purple (#9632ce, Δ 1.277) — https://brandsweets.com/colors/dreamscape-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/962bd4

## Tints & shades

- Tints (toward white): #a041d8, #ab56dc, #b367e0, #be7ce4, #c891e8, #d3a6ed, #ddbbf1, #e6ccf5, #f0e1f9, #fbf7fd
- Shades (toward black): #8727be, #7b24ae, #6c1f98, #601c87, #511772, #42135d, #36104c, #270b37, #1b0826, #0c0311

## Harmonies

- Complementary: #69d42b
- Analogous: #422bd4, #d42bbd
- Triadic: #d4962b, #2bd496
- Split-complementary: #bdd42b, #2bd442
- Tetradic: #d4422b, #69d42b, #2bbdd4

## Colors that go with #962bd4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #962bd4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #962bd4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #962bd4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #962bd4: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #962bd4 in 3 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #962bd4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #962bd4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #962bd4: two real palettes: Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8426ba (7.08:1)
- On black (#000000): 3.59:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a549da (4.57:1); AA: background → #e3e3e3 (4.55:1); AAA: text → #be7ce4 (7.19:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/962bd4-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#962bd4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.