# #96277a

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96277a`
- RGB: rgb(150, 39, 122)
- HSL: hsl(315, 59%, 37%)
- OKLCH: oklch(0.476 0.171 340)
- Relative luminance: 0.0934
- Nearest named color: Haunted Purple (#991177, Δ 2.312) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/96277a

## Tints & shades

- Tints (toward white): #ae2d8e, #c733a2, #d049ae, #d661b9, #de7dc5, #e496d0, #eaaedb, #f0c6e6, #f7dff1, #fdf7fb
- Shades (toward black): #8a2470, #7a1f63, #6d1c59, #61194f, #551645, #451238, #390f2e, #2d0c24, #1c0717, #10040d

## Harmonies

- Complementary: #279643
- Analogous: #7a2796, #962743
- Triadic: #7a9627, #277a96
- Split-complementary: #439627, #27967a
- Tetradic: #967a27, #279643, #274396

## Colors that go with #96277a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #96277a: 4 real palettes, including Peacock and Hinge's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #96277a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96277a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #96277a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #96277a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #96277a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #96277a in two real palettes: Wayfair's brand system and Chase's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #96277a in two real palettes: Wayfair's brand system and Garnet, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.32:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.87:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cb34a5 (4.57:1); AA: background → #cccccc (4.56:1); AAA: text → #da71c0 (7.1:1); AAA: background → #fafafa (7.02:1)

## Brands using this color

- **Rippling** — secondary #9f1e7a (Δ 1.911) — https://brandsweets.com/colors/brands/rippling-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96277a-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96277a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.