# #96276b

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96276b`
- RGB: rgb(150, 39, 107)
- HSL: hsl(323, 59%, 37%)
- OKLCH: oklch(0.469 0.161 347.5)
- Relative luminance: 0.09
- Nearest named color: Haunted Purple (#991177, Δ 3.439) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/96276b

## Tints & shades

- Tints (toward white): #ae2d7d, #c7338e, #d0499c, #d661a9, #de7db9, #e496c6, #eaaed3, #f0c6e0, #f7dfed, #fdf7fb
- Shades (toward black): #8a2463, #7a1f57, #6d1c4e, #611946, #55163d, #451231, #390f29, #2d0c20, #1c0714, #10040c

## Harmonies

- Complementary: #279651
- Analogous: #892796, #962734
- Triadic: #6b9627, #276b96
- Split-complementary: #349627, #279689
- Tetradic: #968927, #279651, #273496

## Colors that go with #96276b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #96276b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #96276b: 5 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #96276b in 5 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #96276b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #96276b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96276b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #96276b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #96276b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.5:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.8:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cc3893 (4.55:1); AA: background → #c9c9c9 (4.53:1); AAA: text → #db75b4 (7.22:1); AAA: background → #f7f7f7 (7:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96276b-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96276b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.