# #960d4f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#960d4f`
- RGB: rgb(150, 13, 79)
- HSL: hsl(331, 84%, 32%)
- OKLCH: oklch(0.441 0.171 360)
- Relative luminance: 0.0734
- Nearest named color: Aristocratic Velvet (#980b4a, Δ 0.921) — https://brandsweets.com/colors/aristocratic-velvet
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/960d4f

## Tints & shades

- Tints (toward white): #b71061, #d31270, #eb1e81, #ee3a91, #f15ba3, #f47cb6, #f698c5, #f9b9d8, #fbd5e7, #fef6fa
- Shades (toward black): #880c48, #7a0b40, #710a3b, #630934, #54072d, #460625, #38051e, #2f0419, #210311, #13020a

## Harmonies

- Complementary: #0d9654
- Analogous: #960d94, #960f0d
- Triadic: #4f960d, #0d4f96
- Split-complementary: #0d960f, #0d9496
- Tetradic: #94960d, #0d9654, #0f0d96

## Colors that go with #960d4f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #960d4f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #960d4f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #960d4f: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #960d4f in 10 real palettes, including Chipotle's brand system and Trader Joe's's brand system, as the supporting colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #960d4f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Ochre** #cc7722 [pool] — Designers have shipped Ochre with #960d4f: 3 real palettes, including Newsprint and Saffron, as the accent. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Saffron (https://brandsweets.com/palettes/warm#saffron), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/ochre
- **Slate Gray** #708090 [pool] — 3 real palettes, including Typewriter and Newsprint put Slate Gray beside #960d4f, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/slategray
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #960d4f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.51:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e11477 (4.57:1); AA: background → #bdbdbd (4.53:1); AAA: text → #f264a8 (7.16:1); AAA: background → #ebebeb (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/960d4f-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#960d4f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.