# #96085d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96085d`
- RGB: rgb(150, 8, 93)
- HSL: hsl(324, 90%, 31%)
- OKLCH: oklch(0.445 0.179 352.5)
- Relative luminance: 0.0745
- Nearest named color: Aristocratic Velvet (#980b4a, Δ 3.285) — https://brandsweets.com/colors/aristocratic-velvet
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/96085d

## Tints & shades

- Tints (toward white): #b80a72, #d50b84, #f31299, #f434a7, #f655b6, #f872c2, #f994d1, #fbb6e0, #fdd3ec, #fef5fb
- Shades (toward black): #880754, #7e074e, #6f0645, #61053c, #570536, #49042d, #3a0324, #2c021b, #220215, #13010c

## Harmonies

- Complementary: #089641
- Analogous: #880896, #960816
- Triadic: #5d9608, #085d96
- Split-complementary: #169608, #089688
- Tetradic: #968808, #089641, #081696

## Colors that go with #96085d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #96085d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #96085d: 4 real palettes, including Hinge's brand system and Chase's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Chase (https://brandsweets.com/colors/brands/chase-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #96085d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #96085d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96085d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #96085d in 3 real palettes, including Chipotle's brand system and Typewriter, as the supporting colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com). — https://brandsweets.com/colors/taupe
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #96085d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #96085d: two real palettes: Reebok's brand system and MLB's brand system, as the accent. Seen in: Reebok (https://brandsweets.com/colors/brands/reebok-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.44:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #df0c8a (4.56:1); AA: background → #bfbfbf (4.59:1); AAA: text → #f65ab8 (7.07:1); AAA: background → #ebebeb (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96085d-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96085d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.