# #96084f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96084f`
- RGB: rgb(150, 8, 79)
- HSL: hsl(330, 90%, 31%)
- OKLCH: oklch(0.439 0.174 359.7)
- Relative luminance: 0.0722
- Nearest named color: Aristocratic Velvet (#980b4a, Δ 1.067) — https://brandsweets.com/colors/aristocratic-velvet
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/96084f

## Tints & shades

- Tints (toward white): #b80a61, #d50b70, #f31282, #f43494, #f655a6, #f872b5, #f994c7, #fbb6d9, #fdd3e8, #fef5fa
- Shades (toward black): #880747, #7e0742, #6f063b, #610533, #57052e, #490426, #3a031f, #2c0217, #220212, #13010a

## Harmonies

- Complementary: #08964f
- Analogous: #960896, #960808
- Triadic: #4f9608, #084f96
- Split-complementary: #089608, #089696
- Tetradic: #969608, #08964f, #080896

## Colors that go with #96084f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #96084f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #96084f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #96084f: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #96084f in 9 real palettes, including Chipotle's brand system and Trader Joe's's brand system, as the supporting colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96084f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #96084f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #96084f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Woodsmoke put Champagne beside #96084f, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.59:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.44:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e40c78 (4.62:1); AA: background → #bdbdbd (4.57:1); AAA: text → #f75fab (7.18:1); AAA: background → #e8e8e8 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96084f-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96084f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.