# #96038c

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96038c`
- RGB: rgb(150, 3, 140)
- HSL: hsl(304, 96%, 30%)
- OKLCH: oklch(0.467 0.209 332)
- Relative luminance: 0.0844
- Nearest named color: darkmagenta (#8b008b, Δ 2.428) — https://brandsweets.com/colors/darkmagenta
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/96038c

## Tints & shades

- Tints (toward white): #b904ad, #dc04ce, #fa05ea, #fb28ed, #fb4bf0, #fc6ef3, #fd91f6, #fdaff8, #fed2fb, #fff5fe
- Shades (toward black): #87037e, #7d0375, #6e0267, #64025d, #55024f, #460141, #3c0138, #2d012a, #230121, #140013

## Harmonies

- Complementary: #03960d
- Analogous: #560396, #960343
- Triadic: #8c9603, #038c96
- Split-complementary: #439603, #039656
- Tetradic: #965603, #03960d, #034396

## Colors that go with #96038c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #96038c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96038c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #96038c: 3 real palettes, including Peacock and Slack's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #96038c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #96038c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #96038c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #96038c: Dusk Gradient, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral
- **Crimson** #dc143c [pool] — Crimson is paired with #96038c in Lenovo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.81:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.69:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d204c4 (4.55:1); AA: background → #c7c7c7 (4.62:1); AAA: text → #fb41ef (7.1:1); AAA: background → #f5f5f5 (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96038c-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96038c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.