# #96037d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96037d`
- RGB: rgb(150, 3, 125)
- HSL: hsl(310, 96%, 30%)
- OKLCH: oklch(0.458 0.199 337.9)
- Relative luminance: 0.0803
- Nearest named color: Haunted Purple (#991177, Δ 1.72) — https://brandsweets.com/colors/haunted-purple
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/96037d

## Tints & shades

- Tints (toward white): #b9049b, #dc04b8, #fa05d1, #fb28d8, #fb4bde, #fc6ee4, #fd91eb, #fdaff0, #fed2f7, #fff5fd
- Shades (toward black): #870371, #7d0369, #6e025c, #640254, #550247, #46013b, #3c0132, #2d0126, #23011d, #140011

## Harmonies

- Complementary: #03961c
- Analogous: #650396, #960334
- Triadic: #7d9603, #037d96
- Split-complementary: #349603, #039665
- Tetradic: #966503, #03961c, #033496

## Colors that go with #96037d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #96037d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96037d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #96037d: 3 real palettes, including Peacock and Slack's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #96037d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #96037d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #96037d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #96037d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive
- **Dark Orchid** #9932cc [harmony: analogous] — Dark Orchid is #96037d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/darkorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.06:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.61:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d704b4 (4.57:1); AA: background → #c2c2c2 (4.52:1); AAA: text → #fb46dd (7.02:1); AAA: background → #f0f0f0 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96037d-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96037d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.