# #9596bb

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9596bb`
- RGB: rgb(149, 150, 187)
- HSL: hsl(238, 22%, 66%)
- OKLCH: oklch(0.685 0.054 283.7)
- Relative luminance: 0.3179
- Nearest named color: Easter Egg (#8e97c7, Δ 1.922) — https://brandsweets.com/colors/easter-egg
- Moods: cool, muted
- Page: https://brandsweets.com/colors/9596bb

## Tints & shades

- Tints (toward white): #9fa0c1, #a8a9c7, #b4b5cf, #bebed5, #c7c8db, #d0d1e1, #dadae7, #e6e6ef, #eff0f5, #f9f9fb
- Shades (toward black): #8384af, #7072a4, #5d5f92, #525380, #46476d, #3a3b5a, #2e2f48, #202032, #14141f, #08080c

## Harmonies

- Complementary: #bbba95
- Analogous: #95aabb, #a795bb
- Triadic: #bb9596, #96bb95
- Split-complementary: #bba795, #aabb95
- Tetradic: #bb95aa, #bbba95, #95bba7

## Colors that go with #9596bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9596bb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony, pool: complementary] — Dark Goldenrod sits directly opposite #9596bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/darkgoldenrod
- **Copper** #b87333 [pool] — Designers have shipped Copper with #9596bb: 5 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #9596bb: 5 real palettes, including Calm's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9596bb: 4 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #9596bb in 4 real palettes, including Ledger Dark and Scale AI's brand system, as the accent. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Scale AI (https://brandsweets.com/colors/brands/scale-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Open House and First Snow put Midnight Blue beside #9596bb, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #9596bb in 4 real palettes, including Blue Mono and Calendly's brand system, as the accent. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Calendly (https://brandsweets.com/colors/brands/calendly-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/periwinkle

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7072a4 (4.53:1); AA: background → #303030 (4.62:1); AAA: text → #525380 (7.22:1); AAA: background → #080808 (7.02:1)
- On black (#000000): 7.36:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Dusk** (cool, muted, elegant) — #4b5d8a, #8b97b3, #c07a4e, #eef0f4, #1f2430 — Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals. — tool: https://brandsweets.com/palettes/new/4b5d8a-8b97b3-c07a4e-eef0f4-1f2430 — collection: https://brandsweets.com/palettes/cool

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9596bb-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9596bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.