# #9574cd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9574cd`
- RGB: rgb(149, 116, 205)
- HSL: hsl(262, 47%, 63%)
- OKLCH: oklch(0.628 0.134 299.7)
- Relative luminance: 0.2329
- Nearest named color: mediumpurple (#9370db, Δ 2.546) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9574cd

## Tints & shades

- Tints (toward white): #a083d2, #a98fd6, #b49edc, #bda9e0, #c8b8e5, #d1c3e9, #ddd2ef, #e5ddf3, #f1ecf8, #f9f8fc
- Shades (toward black): #845ec5, #7247bd, #643da9, #573592, #4c2e7f, #3e2669, #311e52, #24163c, #160e25, #09050f

## Harmonies

- Complementary: #accd74
- Analogous: #7480cd, #c174cd
- Triadic: #cd9574, #74cd95
- Split-complementary: #cdc174, #80cd74
- Tetradic: #cd7480, #accd74, #74cdc1

## Colors that go with #9574cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9574cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony, pool: complementary] — Olive Drab sits directly opposite #9574cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #9574cd in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #9574cd, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #9574cd in 5 real palettes, including Zed's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #9574cd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #9574cd, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #9574cd in 3 real palettes, including Sentry's brand system and Calm's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.71:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8662c6 (4.59:1); AA: background → #1c1c1c (4.59:1); AAA: text → #6940b0 (7.09:1)
- On black (#000000): 5.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a68bd5 (7.28:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9574cd-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9574cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.