# #955da2

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#955da2`
- RGB: rgb(149, 93, 162)
- HSL: hsl(289, 27%, 50%)
- OKLCH: oklch(0.566 0.12 319.9)
- Relative luminance: 0.1683
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 3.21) — https://brandsweets.com/colors/bermuda-onion
- Moods: cool, muted
- Page: https://brandsweets.com/colors/955da2

## Tints & shades

- Tints (toward white): #a06dab, #aa7db5, #b38abc, #bd9bc5, #c8abcf, #d3bbd8, #ddcbe1, #e6d8e9, #f0e8f2, #fbf9fb
- Shades (toward black): #865492, #7a4c85, #6b4375, #603c68, #513257, #422947, #36223a, #27182a, #1b111d, #0c070d

## Harmonies

- Complementary: #6aa25d
- Analogous: #735da2, #a25d8c
- Triadic: #a2955d, #5da295
- Split-complementary: #8ca25d, #5da273
- Tetradic: #a2735d, #6aa25d, #5d8ca2

## Colors that go with #955da2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #955da2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #955da2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #955da2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #955da2: 3 real palettes, including Linkedin's brand system and Campus, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Campus (https://brandsweets.com/palettes/friendly#campus), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #955da2, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Campus put Orange beside #955da2, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Tomato** #ff6347 [pool] — 3 real palettes, including Sunset Boulevard and GitLab's brand system put Tomato beside #955da2, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), GitLab (https://brandsweets.com/colors/brands/gitlab), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #955da2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #74497e (7.01:1)
- On black (#000000): 4.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9760a4 (4.53:1); AA: background → #fafafa (4.61:1); AAA: text → #b187ba (7.04:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/955da2-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#955da2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.