# #954cfa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#954cfa`
- RGB: rgb(149, 76, 250)
- HSL: hsl(265, 95%, 64%)
- OKLCH: oklch(0.598 0.243 297.7)
- Relative luminance: 0.1846
- Nearest named color: Orion Nebula (#a55af4, Δ 4.224) — https://brandsweets.com/colors/orion-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/954cfa

## Tints & shades

- Tints (toward white): #9e5bfb, #a96ffb, #b27efc, #be92fc, #c7a1fd, #d0affd, #dcc3fd, #e4d2fe, #f0e6fe, #f9f5ff
- Shades (toward black): #832efa, #7110f9, #6306e5, #5605c7, #4904a9, #3c048b, #2f036d, #220250, #150132, #090114

## Harmonies

- Complementary: #b2fa4c
- Analogous: #4c5bfa, #ec4cfa
- Triadic: #fa954c, #4cfa95
- Split-complementary: #faec4c, #5bfa4c
- Tetradic: #fa4c5b, #b2fa4c, #4cfaec

## Colors that go with #954cfa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #954cfa's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #954cfa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #954cfa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #954cfa in 3 real palettes, including Obsidian's brand system and Loom's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #954cfa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #954cfa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #954cfa: two real palettes: Render's brand system and Calm's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #954cfa: two real palettes: Linkedin's brand system and Hasbro's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9247fa (4.66:1); AA: background → #050505 (4.55:1); AAA: text → #6906f4 (7.16:1)
- On black (#000000): 4.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b27efc (7.28:1)

## Brands using this color

- **monday.com** — secondary #9450fd (Δ 0.831) — https://brandsweets.com/colors/brands/monday-com
- **Twitch** — primary #9444fc (Δ 1.348) — https://brandsweets.com/colors/brands/twitch-tv

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/954cfa-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#954cfa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.