# #954b7d

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#954b7d`
- RGB: rgb(149, 75, 125)
- HSL: hsl(319, 33%, 44%)
- OKLCH: oklch(0.521 0.118 341)
- Relative luminance: 0.129
- Nearest named color: Grape Kiss (#82476f, Δ 4.334) — https://brandsweets.com/colors/grape-kiss
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/954b7d

## Tints & shades

- Tints (toward white): #a6548c, #b2669a, #bb77a5, #c58cb3, #cd9dbe, #d6aec9, #e0c2d7, #e9d3e2, #f3e7ef, #fcf8fb
- Shades (toward black): #884472, #7a3e67, #6d375b, #5f3050, #512945, #442239, #361b2e, #291522, #1b0e17, #0e070b

## Harmonies

- Complementary: #4b9563
- Analogous: #884b95, #954b59
- Triadic: #7e954b, #4b7e95
- Split-complementary: #59954b, #4b9588
- Tetradic: #95884b, #4b9563, #4b5995

## Colors that go with #954b7d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #954b7d in 6 real palettes, including Blush and Dunkin''s brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #954b7d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Woodsmoke and Darkroom put Champagne beside #954b7d, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Orange** #ffa500 [pool] — 3 real palettes, including Rippling's brand system and Sunset Boulevard put Orange beside #954b7d, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Peru** #cd853f [pool] — 3 real palettes, including Woodsmoke and Bakery put Peru beside #954b7d, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bakery (https://brandsweets.com/palettes/warm#bakery), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/peru
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #954b7d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Burlywood** #deb887 [pool] — Burlywood is paired with #954b7d in two real palettes: Velvet and Coffee Bar, as the accent. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #954b7d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #81416d (7.22:1)
- On black (#000000): 3.58:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ab5991 (4.57:1); AA: background → #e3e3e3 (4.57:1); AAA: text → #c082ac (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/954b7d-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#954b7d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.