# #954684

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#954684`
- RGB: rgb(149, 70, 132)
- HSL: hsl(313, 36%, 43%)
- OKLCH: oklch(0.516 0.132 336.2)
- Relative luminance: 0.1244
- Nearest named color: Magic Magenta (#7f4774, Δ 4.891) — https://brandsweets.com/colors/magic-magenta
- Moods: warm
- Page: https://brandsweets.com/colors/954684

## Tints & shades

- Tints (toward white): #aa5096, #b45fa2, #be74ae, #c686b8, #d09ac4, #d8acce, #e2c1da, #ead2e5, #f4e7f1, #fcf8fb
- Shades (toward black): #874078, #79396b, #6c335f, #5e2c53, #53274a, #45213d, #371a31, #2a1425, #1c0d19, #0e070c

## Harmonies

- Complementary: #469557
- Analogous: #7f4695, #95465d
- Triadic: #849546, #468495
- Split-complementary: #5d9546, #46957f
- Tetradic: #957f46, #469557, #465d95

## Colors that go with #954684

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #954684 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #954684 in 3 real palettes, including Superhuman's brand system and Dunkin''s brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #954684: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #954684: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #954684: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #954684 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #954684: two real palettes: Peacock and Chase's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #954684, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.02:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #843e75 (7.17:1)
- On black (#000000): 3.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #af559c (4.6:1); AA: background → #e0e0e0 (4.56:1); AAA: text → #c37fb4 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/954684-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#954684" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.