# #954172

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#954172`
- RGB: rgb(149, 65, 114)
- HSL: hsl(325, 39%, 42%)
- OKLCH: oklch(0.501 0.127 346.6)
- Relative luminance: 0.1139
- Nearest named color: Grape Kiss (#82476f, Δ 3.772) — https://brandsweets.com/colors/grape-kiss
- Moods: warm
- Page: https://brandsweets.com/colors/954172

## Tints & shades

- Tints (toward white): #aa4b82, #b6588f, #bf6e9d, #c77fa9, #d095b7, #daaac6, #e1bcd2, #ebd1e0, #f3e3ec, #fcf8fa
- Shades (toward black): #873b67, #79355c, #6e3054, #602a49, #52243e, #431e34, #351729, #2b1321, #1c0c16, #0e060b

## Harmonies

- Complementary: #419564
- Analogous: #8e4195, #954148
- Triadic: #729541, #417295
- Split-complementary: #489541, #41958e
- Tetradic: #958e41, #419564, #414895

## Colors that go with #954172

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #954172 in 10 real palettes, including Blush and Dunkin''s brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #954172 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #954172: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #954172 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #954172: 3 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #954172: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — Two real palettes: Woodsmoke and Darkroom put Champagne beside #954172, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #954172: two real palettes: Bakery and Chipotle's brand system, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8a3d6a (7.1:1)
- On black (#000000): 3.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b4558d (4.62:1); AA: background → #d9d9d9 (4.54:1); AAA: text → #c77fa9 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/954172-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#954172" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.