# #953fa6

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#953fa6`
- RGB: rgb(149, 63, 166)
- HSL: hsl(290, 45%, 45%)
- OKLCH: oklch(0.525 0.174 320.7)
- Relative luminance: 0.127
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 4.04) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/953fa6

## Tints & shades

- Tints (toward white): #a646b9, #b05cc1, #b96fc8, #c281cf, #cd97d8, #d6aadf, #dfbce6, #e8cfed, #f3e5f5, #fbf8fc
- Shades (toward black): #883a98, #7b3489, #6d2e7a, #60296b, #53235c, #421c4a, #35163b, #28112c, #1b0b1e, #0d060f

## Harmonies

- Complementary: #50a63f
- Analogous: #623fa6, #a63f84
- Triadic: #a6953f, #3fa695
- Split-complementary: #84a63f, #3fa662
- Tetradic: #a6623f, #50a63f, #3f84a6

## Colors that go with #953fa6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #953fa6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #953fa6: 4 real palettes, including Peacock and Linkedin's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #953fa6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #953fa6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #953fa6 in 3 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #953fa6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Rust** #b7410e [pool] — Rust shows up next to #953fa6 in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust
- **Taupe** #483c32 [pool] — Taupe is paired with #953fa6 in two real palettes: Superhuman's brand system and Datadog's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #853894 (7.02:1)
- On black (#000000): 3.54:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a94ebc (4.5:1); AA: background → #e3e3e3 (4.62:1); AAA: text → #c17ece (7.14:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/953fa6-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#953fa6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.