# #953274

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#953274`
- RGB: rgb(149, 50, 116)
- HSL: hsl(320, 50%, 39%)
- OKLCH: oklch(0.483 0.152 343.4)
- Relative luminance: 0.0993
- Nearest named color: Haunted Purple (#991177, Δ 4.293) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/953274

## Tints & shades

- Tints (toward white): #ac3986, #c14497, #c85ba4, #d071b0, #d788bd, #de9cc8, #e6b3d5, #edc9e1, #f5e0ee, #fcf7fb
- Shades (toward black): #8a2e6b, #7a295f, #6f2556, #60204a, #541c41, #451736, #39132d, #2a0e21, #1f0a18, #0f050c

## Harmonies

- Complementary: #329553
- Analogous: #853295, #953242
- Triadic: #749532, #327495
- Split-complementary: #429532, #329585
- Tetradic: #958532, #329553, #324295

## Colors that go with #953274

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #953274: 5 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #953274 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #953274: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #953274 in 3 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #953274: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #953274's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #953274 in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #953274 in two real palettes: Garnet and Wayfair's brand system, as the supporting colour. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.03:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.99:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c14497 (4.54:1); AA: background → #cfcfcf (4.51:1); AAA: text → #d279b5 (7.14:1); AAA: background → #ffffff (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/953274-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#953274" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.