# #95326d

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#95326d`
- RGB: rgb(149, 50, 109)
- HSL: hsl(324, 50%, 39%)
- OKLCH: oklch(0.48 0.147 347.3)
- Relative luminance: 0.0977
- Nearest named color: Haunted Purple (#991177, Δ 4.849) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/95326d

## Tints & shades

- Tints (toward white): #ac397e, #c1448f, #c85b9c, #d071aa, #d788b8, #de9cc3, #e6b3d1, #edc9df, #f5e0ed, #fcf7fa
- Shades (toward black): #8a2e65, #7a295a, #6f2551, #602046, #541c3e, #451732, #39132a, #2a0e1f, #1f0a16, #0f050b

## Harmonies

- Complementary: #32955a
- Analogous: #8b3295, #95323c
- Triadic: #6d9532, #326d95
- Split-complementary: #3c9532, #32958b
- Tetradic: #958b32, #32955a, #323c95

## Colors that go with #95326d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #95326d in 4 real palettes, including Lenovo's brand system and Wendy's's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #95326d: 5 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #95326d in 5 real palettes, including Blush and Dunkin''s brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #95326d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #95326d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #95326d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Woodsmoke put Champagne beside #95326d, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #95326d: two real palettes: MLB's brand system and Reebok's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Reebok (https://brandsweets.com/colors/brands/reebok-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.11:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c24791 (4.6:1); AA: background → #cfcfcf (4.56:1); AAA: text → #d279af (7.09:1); AAA: background → #ffffff (7.11:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/95326d-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#95326d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.