# #952d74

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#952d74`
- RGB: rgb(149, 45, 116)
- HSL: hsl(319, 54%, 38%)
- OKLCH: oklch(0.478 0.159 343)
- Relative luminance: 0.0953
- Nearest named color: Haunted Purple (#991177, Δ 3.438) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/952d74

## Tints & shades

- Tints (toward white): #ad3486, #c43b99, #cb52a5, #d26ab1, #d981be, #e199ca, #e8b0d6, #efc8e2, #f6e0ef, #fdf7fb
- Shades (toward black): #89296b, #7a245f, #6e2156, #5e1c49, #521940, #471537, #37102b, #2b0d22, #1b0815, #10050c

## Harmonies

- Complementary: #2d954e
- Analogous: #822d95, #952d40
- Triadic: #74952d, #2d7495
- Split-complementary: #40952d, #2d9582
- Tetradic: #95822d, #2d954e, #2d4095

## Colors that go with #952d74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #952d74: 5 real palettes, including Chase's brand system and Peacock, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #952d74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #952d74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #952d74 in 3 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #952d74: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #952d74's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #952d74 in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #952d74 in two real palettes: Garnet and Wayfair's brand system, as the supporting colour. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.23:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c63f9b (4.59:1); AA: background → #cccccc (4.5:1); AAA: text → #d676b7 (7.13:1); AAA: background → #fcfcfc (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/952d74-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#952d74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.