# #952d6d

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#952d6d`
- RGB: rgb(149, 45, 109)
- HSL: hsl(323, 54%, 38%)
- OKLCH: oklch(0.475 0.154 346.7)
- Relative luminance: 0.0937
- Nearest named color: Haunted Purple (#991177, Δ 4.032) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/952d6d

## Tints & shades

- Tints (toward white): #ad347e, #c43b90, #cb529d, #d26aaa, #d981b8, #e199c5, #e8b0d2, #efc8e0, #f6e0ed, #fdf7fb
- Shades (toward black): #892964, #7a2459, #6e2150, #5e1c45, #52193c, #471534, #371028, #2b0d20, #1b0814, #10050b

## Harmonies

- Complementary: #2d9555
- Analogous: #892d95, #952d39
- Triadic: #6d952d, #2d6d95
- Split-complementary: #39952d, #2d9589
- Tetradic: #95892d, #2d9555, #2d3995

## Colors that go with #952d6d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #952d6d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #952d6d: 5 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #952d6d in 5 real palettes, including Blush and Dunkin''s brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #952d6d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #952d6d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #952d6d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Woodsmoke put Champagne beside #952d6d, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #952d6d: two real palettes: MLB's brand system and Reebok's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Reebok (https://brandsweets.com/colors/brands/reebok-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.31:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.87:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c63f92 (4.53:1); AA: background → #cccccc (4.55:1); AAA: text → #d676b1 (7.09:1); AAA: background → #fafafa (7:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/952d6d-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#952d6d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.