# #952d63

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#952d63`
- RGB: rgb(149, 45, 99)
- HSL: hsl(329, 54%, 38%)
- OKLCH: oklch(0.47 0.149 352.4)
- Relative luminance: 0.0917
- Nearest named color: Berry (#990f4b, Δ 4.432) — https://brandsweets.com/colors/berry
- Moods: warm
- Page: https://brandsweets.com/colors/952d63

## Tints & shades

- Tints (toward white): #ad3472, #c43b82, #cb5291, #d26aa0, #d981af, #e199be, #e8b0cd, #efc8dc, #f6e0eb, #fdf7fa
- Shades (toward black): #89295b, #7a2450, #6e2149, #5e1c3e, #521937, #47152f, #371024, #2b0d1d, #1b0812, #10050a

## Harmonies

- Complementary: #2d955f
- Analogous: #932d95, #952d2e
- Triadic: #63952d, #2d6395
- Split-complementary: #2e952d, #2d9593
- Tetradic: #95932d, #2d955f, #2d2e95

## Colors that go with #952d63

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #952d63 in 4 real palettes, including Lenovo's brand system and Wendy's's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #952d63: 6 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #952d63 in 11 real palettes, including Typewriter and Blush, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Blush (https://brandsweets.com/palettes/light#blush), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #952d63 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #952d63: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Woodsmoke put Champagne beside #952d63, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #952d63: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #952d63: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.41:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.83:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c74387 (4.58:1); AA: background → #cccccc (4.62:1); AAA: text → #d676a7 (7.01:1); AAA: background → #fafafa (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/952d63-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#952d63" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.