# #952d5f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#952d5f`
- RGB: rgb(149, 45, 95)
- HSL: hsl(331, 54%, 38%)
- OKLCH: oklch(0.469 0.147 354.7)
- Relative luminance: 0.0909
- Nearest named color: Berry (#990f4b, Δ 4.039) — https://brandsweets.com/colors/berry
- Moods: warm
- Page: https://brandsweets.com/colors/952d5f

## Tints & shades

- Tints (toward white): #ad346e, #c43b7d, #cb528d, #d26a9c, #d981ac, #e199bc, #e8b0cb, #efc8db, #f6e0ea, #fdf7fa
- Shades (toward black): #892958, #7a244e, #6e2146, #5e1c3c, #521935, #47152d, #371023, #2b0d1c, #1b0812, #10050a

## Harmonies

- Complementary: #2d9563
- Analogous: #952d93, #952e2d
- Triadic: #5f952d, #2d5f95
- Split-complementary: #2d952e, #2d9395
- Tetradic: #93952d, #2d9563, #2e2d95

## Colors that go with #952d5f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #952d5f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #952d5f in 4 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #952d5f: 7 real palettes, including Chase's brand system and State Farm's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #952d5f in 12 real palettes, including Typewriter and Blush, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Blush (https://brandsweets.com/palettes/light#blush), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Woodsmoke and Bramble put Champagne beside #952d5f, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #952d5f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #952d5f: 3 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #952d5f in 3 real palettes, including Fireside and Darkroom, as the supporting colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.45:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.82:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c74382 (4.55:1); AA: background → #cccccc (4.64:1); AAA: text → #d779a7 (7.18:1); AAA: background → #fafafa (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/952d5f-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#952d5f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.