# #952d4f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#952d4f`
- RGB: rgb(149, 45, 79)
- HSL: hsl(340, 54%, 38%)
- OKLCH: oklch(0.464 0.141 4.6)
- Relative luminance: 0.0883
- Nearest named color: Berry (#990f4b, Δ 3.498) — https://brandsweets.com/colors/berry
- Moods: warm
- Page: https://brandsweets.com/colors/952d4f

## Tints & shades

- Tints (toward white): #ad345c, #c43b69, #cb527b, #d26a8d, #d9819f, #e199b1, #e8b0c3, #efc8d5, #f6e0e7, #fdf7f9
- Shades (toward black): #892949, #7a2441, #6e213b, #5e1c32, #52192c, #471526, #37101d, #2b0d17, #1b080f, #100508

## Harmonies

- Complementary: #2d9572
- Analogous: #952d84, #953e2d
- Triadic: #4f952d, #2d4f95
- Split-complementary: #2d953e, #2d8495
- Tetradic: #84952d, #2d9572, #3e2d95

## Colors that go with #952d4f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #952d4f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Woodsmoke and Bramble put Champagne beside #952d4f, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #952d4f in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #952d4f: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Chase (https://brandsweets.com/colors/brands/chase-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #952d4f in 4 real palettes, including Candlelight and Fireside, as the supporting colour. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/goldenrod
- **Slate Gray** #708090 [pool] — 4 real palettes, including Typewriter and Newsprint put Slate Gray beside #952d4f, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #952d4f in 15 real palettes, including Typewriter and Chipotle's brand system, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Cider (https://brandsweets.com/palettes/warm#cider), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #952d4f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.59:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c84672 (4.57:1); AA: background → #c9c9c9 (4.58:1); AAA: text → #d77999 (7.08:1); AAA: background → #f7f7f7 (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/952d4f-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#952d4f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.