# #950e93

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#950e93`
- RGB: rgb(149, 14, 147)
- HSL: hsl(301, 83%, 32%)
- OKLCH: oklch(0.473 0.209 329)
- Relative luminance: 0.0881
- Nearest named color: darkmagenta (#8b008b, Δ 2.66) — https://brandsweets.com/colors/darkmagenta
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/950e93

## Tints & shades

- Tints (toward white): #b611b3, #d214cf, #ea1fe7, #ed3bea, #f05ced, #f37cf1, #f598f4, #f8b9f7, #fbd5fa, #fef6fe
- Shades (toward black): #870d85, #790b77, #700a6e, #620961, #540853, #460745, #380537, #2f042e, #210320, #130212

## Harmonies

- Complementary: #0e9510
- Analogous: #540e95, #950e4f
- Triadic: #93950e, #0e9395
- Split-complementary: #4f950e, #0e9554
- Tetradic: #95540e, #0e9510, #0e4f95

## Colors that go with #950e93

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #950e93: 4 real palettes, including Peacock and Slack's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #950e93 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #950e93: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #950e93: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #950e93: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #950e93 in two real palettes: Lenovo's brand system and Gemstone, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #950e93 in two real palettes: Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #950e93's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.6:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cd13ca (4.54:1); AA: background → #c9c9c9 (4.59:1); AAA: text → #ef52ec (7.09:1); AAA: background → #f7f7f7 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/950e93-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#950e93" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.