# #950985

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#950985`
- RGB: rgb(149, 9, 133)
- HSL: hsl(307, 89%, 31%)
- OKLCH: oklch(0.463 0.201 334.3)
- Relative luminance: 0.0828
- Nearest named color: darkmagenta (#8b008b, Δ 2.688) — https://brandsweets.com/colors/darkmagenta
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/950985

## Tints & shades

- Tints (toward white): #b70ba3, #d40cbd, #f113d7, #f335dd, #f556e3, #f773e8, #f995ed, #fbb7f3, #fcd4f8, #fef5fd
- Shades (toward black): #870878, #7d0770, #6f0663, #600656, #57054d, #480440, #3a0333, #2b0327, #22021e, #130111

## Harmonies

- Complementary: #099519
- Analogous: #5f0995, #95093f
- Triadic: #859509, #098595
- Split-complementary: #3f9509, #09955f
- Tetradic: #955f09, #099519, #093f95

## Colors that go with #950985

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #950985: 4 real palettes, including Peacock and Slack's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #950985 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #950985: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #950985: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #950985: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #950985's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Burgundy** #800020 [pool] — Rare Beauty's brand system puts Burgundy beside #950985, as the supporting colour. Seen in: Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #950985: Dusk Gradient, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.91:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d40cbd (4.59:1); AA: background → #c4c4c4 (4.53:1); AAA: text → #f54de1 (7.03:1); AAA: background → #f2f2f2 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/950985-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#950985" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.