# #950962

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#950962`
- RGB: rgb(149, 9, 98)
- HSL: hsl(322, 89%, 31%)
- OKLCH: oklch(0.445 0.181 349.8)
- Relative luminance: 0.0747
- Nearest named color: Bane of Royalty (#871466, Δ 3.017) — https://brandsweets.com/colors/bane-of-royalty
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/950962

## Tints & shades

- Tints (toward white): #b70b78, #d40c8b, #f113a0, #f335ad, #f556bb, #f773c7, #f995d4, #fbb7e2, #fcd4ed, #fef5fb
- Shades (toward black): #870858, #7d0752, #6f0649, #60063f, #570539, #48042f, #3a0326, #2b031c, #220216, #13010d

## Harmonies

- Complementary: #09953c
- Analogous: #830995, #95091b
- Triadic: #629509, #096295
- Split-complementary: #1b9509, #099583
- Tetradic: #958309, #09953c, #091b95

## Colors that go with #950962

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #950962's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #950962: 5 real palettes, including Hinge's brand system and Chase's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Chase (https://brandsweets.com/colors/brands/chase-com), Slack (https://brandsweets.com/colors/brands/slack-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #950962 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #950962: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #950962: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #950962 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #950962: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #950962: two real palettes: Reebok's brand system and MLB's brand system, as the accent. Seen in: Reebok (https://brandsweets.com/colors/brands/reebok-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.42:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #de0d91 (4.57:1); AA: background → #bfbfbf (4.58:1); AAA: text → #f55bbd (7.11:1); AAA: background → #ebebeb (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/950962-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#950962" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.