# #95045b

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#95045b`
- RGB: rgb(149, 4, 91)
- HSL: hsl(324, 95%, 30%)
- OKLCH: oklch(0.441 0.18 353)
- Relative luminance: 0.0723
- Nearest named color: Aristocratic Velvet (#980b4a, Δ 3.147) — https://brandsweets.com/colors/aristocratic-velvet
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/95045b

## Tints & shades

- Tints (toward white): #b80570, #db0686, #f90698, #fa29a6, #fa4cb5, #fb6fc3, #fc92d2, #fdafde, #fed2ec, #fff5fb
- Shades (toward black): #860352, #7c034c, #6d0343, #63033d, #550234, #46022a, #3c0224, #2d011b, #230115, #14010c

## Harmonies

- Complementary: #04953e
- Analogous: #870495, #950412
- Triadic: #5b9504, #045b95
- Split-complementary: #129504, #049587
- Tetradic: #958704, #04953e, #041295

## Colors that go with #95045b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #95045b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #95045b: 4 real palettes, including Hinge's brand system and Chase's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Chase (https://brandsweets.com/colors/brands/chase-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #95045b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #95045b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #95045b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #95045b in 3 real palettes, including Chipotle's brand system and Trader Joe's's brand system, as the supporting colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #95045b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #95045b: two real palettes: Reebok's brand system and MLB's brand system, as the accent. Seen in: Reebok (https://brandsweets.com/colors/brands/reebok-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.58:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.45:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e00689 (4.56:1); AA: background → #bdbdbd (4.57:1); AAA: text → #fb56b9 (7.13:1); AAA: background → #e8e8e8 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/95045b-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#95045b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.