# #94afeb

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#94afeb`
- RGB: rgb(148, 175, 235)
- HSL: hsl(221, 69%, 75%)
- OKLCH: oklch(0.756 0.092 265.6)
- Relative luminance: 0.4295
- Nearest named color: Birdie Num Num (#89acda, Δ 2.931) — https://brandsweets.com/colors/birdie-num-num
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/94afeb

## Tints & shades

- Tints (toward white): #9cb6ed, #a9bfef, #b1c5f1, #baccf2, #c7d5f5, #d0dcf6, #d8e2f8, #e1e9f9, #eef2fc, #f6f9fd
- Shades (toward black): #7599e6, #5782e0, #396cdb, #255acb, #204cac, #193d8a, #14306c, #0e224e, #09152f, #030811

## Harmonies

- Complementary: #ebcf93
- Analogous: #93dbeb, #a393eb
- Triadic: #eb93af, #afeb93
- Split-complementary: #eba393, #dbeb93
- Tetradic: #eb93db, #ebcf93, #93eba3

## Colors that go with #94afeb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #94afeb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Goldenrod** #daa520 [harmony, pool: complementary] — Goldenrod sits directly opposite #94afeb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #94afeb in 4 real palettes, including NBA's brand system and Ahrefs's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #94afeb, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Warp (https://brandsweets.com/colors/brands/warp-dev), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #94afeb in 4 real palettes, including Ahrefs's brand system and PayPal's brand system, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #94afeb: 4 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #94afeb: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including First Snow and Lavender Milk put Midnight Blue beside #94afeb, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.19:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4172dc (4.5:1); AA: background → #424242 (4.59:1); AAA: text → #2252b9 (7.06:1); AAA: background → #242424 (7.09:1)
- On black (#000000): 9.59:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Calm** — secondary #87b3ee (Δ 1.7) — https://brandsweets.com/colors/brands/calm-com
- **Mercury** — secondary #9cb4e8 (Δ 1.902) — https://brandsweets.com/colors/brands/mercury-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/94afeb-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#94afeb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.