# #949de0

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#949de0`
- RGB: rgb(148, 157, 224)
- HSL: hsl(233, 55%, 73%)
- OKLCH: oklch(0.715 0.098 277.7)
- Relative luminance: 0.3579
- Nearest named color: Azureno (#8fa0d5, Δ 2.138) — https://brandsweets.com/colors/azureno
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/949de0

## Tints & shades

- Tints (toward white): #a0a8e3, #a8afe6, #b4bae9, #bcc1eb, #c8ccef, #d0d3f1, #dbdef5, #e3e6f7, #eff0fa, #f7f8fd
- Shades (toward black): #7984d8, #5d6ad0, #4151c8, #3442b2, #2d3a9a, #252f7e, #1d2563, #151b47, #0d102b, #050610

## Harmonies

- Complementary: #e0d794
- Analogous: #94c3e0, #b194e0
- Triadic: #e0949d, #9de094
- Split-complementary: #e0b194, #c3e094
- Tetradic: #e094c3, #e0d794, #94e0b1

## Colors that go with #949de0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #949de0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Dark Khaki** #bdb76b [harmony, pool: complementary] — Dark Khaki sits directly opposite #949de0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Amber** #ffbf00 [pool] — Amber is paired with #949de0 in 5 real palettes, including Ahrefs's brand system and NBA's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #949de0: 4 real palettes, including Calm's brand system and Blueprint, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Remix (https://brandsweets.com/colors/brands/remix-run), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #949de0: 6 real palettes, including Coca-Cola's brand system and Open House, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #949de0: 4 real palettes, including Venmo's brand system and Patreon's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #949de0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 10 real palettes, including First Snow and Blue Mono put Midnight Blue beside #949de0, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Open House (https://brandsweets.com/palettes/clean#open-house), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #616ed1 (4.51:1); AA: background → #383838 (4.56:1); AAA: text → #394ac6 (7.07:1); AAA: background → #141414 (7.16:1)
- On black (#000000): 8.16:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/949de0-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#949de0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.